
Le Chef by Slices
A complete food-service brand, conceptualized and built by WCBC.
WCBC conceptualized Le Chef, created its brand identity and developed the visual language, promotional campaigns, branded machine presentation and customer communications that make it recognizable.
Beyond the creative work, WCBC developed and implemented the strategy to introduce Le Chef to workplaces, hospitals, schools and other locations where convenient fresh-food solutions meet real demand.



